The Linguistic Features of Advertising English and the Strategies of Appealing Reproduction in Chinese Translation

Hongfei An

doi:10.47297/wspiedWSP2516-250031.20250911

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The Linguistic Features of Advertising English and the Strategies of Appealing Reproduction in Chinese Translation

Volume 9, Issue 11

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The Linguistic Features of Advertising English and the Strategies of Appealing Reproduction in Chinese Translation
The Linguistic Features of Advertising English and the Strategies of Appealing Reproduction in Chinese Translation
Sichuan University, Chengdu, Sichuan, 610065, China
Vol. 9, Issue 11, Pages: 142-145(2025)
Published：30 November 2025
DOI：10.47297/wspiedWSP2516-250031.20250911
Accepted：

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An Hongfei.The Linguistic Features of Advertising English and the Strategies of Appealing Reproduction in Chinese Translation[J].Journal of International Education and Development,2025,09(11):142-145.
DOI：

An Hongfei.The Linguistic Features of Advertising English and the Strategies of Appealing Reproduction in Chinese Translation[J].Journal of International Education and Development,2025,09(11):142-145. DOI： 10.47297/wspiedWSP2516-250031.20250911.

摘要

Abstract

In order to probe into the unique language law of advertising English and provide scientific strategies for Chinese translation practice

this paper makes a study of the language features of advertising English and its reappearance in Chinese translation

so as to help cross-cultural advertising transmit information more accurately and enhance the communicative effect of advertising. This paper first analyzes the core language features of advertising English

and then puts forward some strategies

such as accurate corresponding semantics

transplanting and restoring rhetoric

incorporating target culture

and innovating language expression.

关键词

Keywords

references

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Ilham n n , Irina o . the role of localization and transcreation in the translation of commercial advertisements from english into azerbaijani [J ] . German International Journal of Modern Science / Deutsche Internationale Zeitschrift für Zeitgenössische Wissenschaft , 2024 ( 78 ).

Berkman M I , Sahin S . Exploring Usability as a Formative Construct through UMUX: A Multi-Language Approach for Turkish Adaptation [J ] . International journal of human-computer interaction , 2024 , 40 ( 1/4 ): 457 - 481 .

Liu X , Cui Y . The impact of text type on Chinese-English translation effort: an investigation with reference to translation entropy [J ] . Humanities & Social Sciences Communications , 2024 , 11 ( 1 ).

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