Against the backdrop of booming digital economy

intellectual property bears growing strategic importance

and the market demand for competent applied intellectual property talents rises sharply. As a core undergraduate foundational course offered for law and intellectual property majors in domestic universities

General Theory of Intellectual Property serves as the starting point of students' systematic IP learning. However

the existing curriculum is plagued by disjointed theory and practice

outdated teaching content

rigid teaching forms and inflexible assessment standards

which cannot match the current industrial talent demands in the digital era. Centered on undergraduates' cognitive rules and learning features

this paper constructs a three-dimensional reform framework covering teaching content

teaching approaches and evaluation mechanisms. The optimized teaching content highlights localization

practicality and frontier features and consists of four modules: IP historical evolution

protection jurisprudence

diversified protection channels and emerging IP issues in digital era. Multiple interactive teaching modes including case analysis

group seminar and online-offline blended teaching are adopted

alongside a mixed evaluation system combining process assessment and final examination. The reform targets strengthening students' ability to apply theories into practice

updating course timeliness

providing references for homologous curriculum renovation across colleges and universities

and cultivating application-oriented IP talents matching digital economic development requirements in China.