In the context of the Hainan Free Trade Port's establishment as a major national strategy

cross-border e-commerce

as a key sector connecting the domestic and international dual circulation

is encountering unprecedented development opportunities and profound paradigm shifts. This study aims to systematically explore the new trends in cross-border e-commerce marketing driven by the policy dividends of the Hainan Free Trade Port and to construct a corresponding talent cultivation pathway. The paper first analyzes four major new marketing trends driven by institutional innovation

business format integration

brand globalization

and supply chain upgrading

revealing their disruptive reshaping of the competency structure required for marketing talent. The research identifies significant gaps in the current talent supply

particularly in digital marketing

brand storytelling

data-driven decision-making

and compliance risk management. To address this dilemma

this study introduces the Outcome-Based Education (OBE) theoretical framework and proposes a five-in-one closed-loop model for talent cultivation

which includes "reverse design of objectives

outcome-based curriculum reconstruction

student-centered innovative teaching

deep industry-education integration

and continuous evaluation and improvement." This model aims to achieve a precise alignment of the education chain

talent chain

and industry chain

providing a theoretical reference and practical solution for cultivating high-quality

composite cross-border e-commerce marketing talent for the Hainan Free Trade Port and the nation at large

possessing significant theoretical value and practical guiding significance.