In the current tea market

despite Lushan Yunwu Tea being a high-quality green tea brand

it remains relatively unknown to a large number of consumers in China. Consequently

its market competitiveness is low

which hampers efforts to enhance its brand recognition. The aim of this study is to improve the packaging design of Lushan Yunwu Tea to increase brand awareness

enhance market competitiveness

and boost sales. The research methodology is based on a questionnaire survey

with data analyzed using SPSS. The primary focus of the study is to evaluate whether the redesigned packaging

assessed through five dimensions of brand recognition and packaging design

shows improvement over the previous version. The results indicate that incorporating elements consistent with the product's positioning can enhance brand recognition. To further improve Lushan Yunwu Tea's market competitiveness and increase consumer awareness

greater visual differentiation is required.