Under the strategic background of cultivating cultural confidence in the new era

Chaozhou embroidery is a national intangible cultural heritage

and the inheritance and innovation of Chaozhou embroidery are facing important opportunities and challenges. At present

there are problems in the ideological and political construction in the craft courses of Chaozhou embroidery

such as insufficient exploration of cultural connotations

single teaching methods

and insufficient integration of industry and education. It is urgent to explore new teaching models. In order to effectively enhance students' cultural identity and innovative practical ability

this paper takes the cultivation of cultural confidence as the research perspective and proposes practical paths such as developing digital teaching resources

innovating project-based teaching methods

and building industry-education-research practice platforms to achieve the organic integration of traditional craftsmanship and modern education

and provide useful references for promoting the creative transformation and innovative development of excellent traditional Chinese culture.