In the context of the new era

"telling Chinese stories well

spreading Chinese voices well

showing the true

three-dimensional and comprehensive China" is an important task in the international communication of Chinese films. As an important representative of national soft power and one of the carriers of foreign cultural exchanges

Chinese films play an increasingly prominent role in global cultural exchanges under the background of strengthening China's international communication power. By analyzing the current situation of Chinese films' overseas communication effect and the factors affecting it

this paper explores the theoretical path of Chinese films' overseas communication strategy

value shaping and communication effect improvement in the cross-cultural context.