The strategy of rural revitalization is the inevitable requirement of promoting rural modernization

closely related to the realization of the great Chinese Dream of national rejuvenation and the goal of “prosperity

democracy

civilization and harmony”. Only when all fields and the whole process of rural revitalization have been characterized by cultural revitalization can we really stimulate the driving force of rural revitalization. This paper studies the promotion of rural revitalization by the culture of torch festival in Liangshan Yi Autonomous Prefecture

probes into the position and role of torch festival culture in promoting the strategy of rural revitalization

and proposes to build the cultural brand of torch festival and develop characteristic industries according to local conditions. Some suggestions are put forward

such as integrating torch festival culture with regional tourism

promoting economic development to promote rural revitalization

vigorously promoting the new development mode of “torch festival culture +”

promoting beautiful rural construction and so on.