A Study on the Reconstruction of Core Competencies in Broadcasting and Hosting Arts in the New Media Context

Guoxin Cui

doi:10.47297/wsprolaadWSP2634-786505.20250605

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A Study on the Reconstruction of Core Competencies in Broadcasting and Hosting Arts in the New Media Context

Volume 6, Issue 5

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A Study on the Reconstruction of Core Competencies in Broadcasting and Hosting Arts in the New Media Context
A Study on the Reconstruction of Core Competencies in Broadcasting and Hosting Arts in the New Media Context
1.School of Journalism and Communication, Shaanxi Normal University, Xi'an, Shaanxi, 710200, China
2.Shaanxi Normal University Oral Communication Research Center, Xi'an, Shaanxi, 710200, China
Vol. 6, Issue 5, Pages: 24-26(2025)
Published：30 October 2025
DOI：10.47297/wsprolaadWSP2634-786505.20250605
Accepted：

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Cui Guoxin.A Study on the Reconstruction of Core Competencies in Broadcasting and Hosting Arts in the New Media Context[J].Research on Literary and Art Development,2025,06(05):24-26.
DOI：

Cui Guoxin.A Study on the Reconstruction of Core Competencies in Broadcasting and Hosting Arts in the New Media Context[J].Research on Literary and Art Development,2025,06(05):24-26. DOI： 10.47297/wsprolaadWSP2634-786505.20250605.

摘要

Abstract

The rapid development of the internet and digital technologies has given rise to a new media landscape characterised by decentralisation

high interactivity

and content fragmentation

imposing new demands on the role of traditional broadcasters and hosts and their core competencies. This paper first analyses the core characteristics of the new media context and the challenges they pose to traditional competencies. It then elaborates on the specific implications and directions for competency reconstruction across three key dimensions: content production

media utilization

and user interaction. Finally

it proposes feasible pathways to cultivate new oral communication talents capable of excelling in future media roles

aiming to provide methodological references for this endeavour.

关键词

Keywords

references

Chai, F. (2024). Unveiling or demystifying: The re-professionalization of broadcasting and hosting arts in the digital age. Modern Communication (Journal of Communication University of China), 46(9), 92–99.

Huang, L. (2024). Research on cultivating core competencies of broadcasting students in vocational colleges during the converged media era. Academic Weekly, (14), 44–46.

Song, J. J. (2023). An exploration of linguistic melody in broadcasting and hosting arts. Television Research, (4), 54–56.

Wang, Z., & Qiu, W. (2023). An inquiry into blended teaching models from the perspective of cultivating core competencies: Taking broadcasting and hosting education as an example. Journal of Chinese Radio and Television Studies, (4), 84–88.

Kong, C. P., & Xiao, B. W. (2023). Transformation and reform of broadcasting and hosting education in the digital era. Media, (4), 18–20.

Zhang, Y. S., & Song, Y. (2021). Enhancing core competencies of broadcasters and hosts in the converged media era. Journal of Journalism, (8), 61–63.

Li, Y. J., & Yang, S. L. (2020). Core competencies for broadcasting and television professionals in the era of media convergence. Modern Communication (Journal of Communication University of China), 42(5), 164–168.

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