The "Decentralized" Scheduling of New Media Short Dramas: The Spatial Reconstruction Logic of Vertical Screen Images—From the Perspectives of User Behavior, Technological Iteration, and Narrative Revolution

Fang Cao

doi:10.47297/wsprolaadWSP2634-786506.20250602

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The "Decentralized" Scheduling of New Media Short Dramas: The Spatial Reconstruction Logic of Vertical Screen Images—From the Perspectives of User Behavior, Technological Iteration, and Narrative Revolution

Volume 6, Issue 2

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The "Decentralized" Scheduling of New Media Short Dramas: The Spatial Reconstruction Logic of Vertical Screen Images—From the Perspectives of User Behavior, Technological Iteration, and Narrative Revolution
The "Decentralized" Scheduling of New Media Short Dramas: The Spatial Reconstruction Logic of Vertical Screen Images—From the Perspectives of User Behavior, Technological Iteration, and Narrative Revolution
Communication University of Nanjing, Nanjing Jiangsu 211172
Vol. 6, Issue 2, Pages: 36-40(2025)
Published：30 June 2025
DOI：10.47297/wsprolaadWSP2634-786506.20250602
Accepted：

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Fang Cao.The "Decentralized" Scheduling of New Media Short Dramas: The Spatial Reconstruction Logic of Vertical Screen Images—From the Perspectives of User Behavior, Technological Iteration, and Narrative Revolution[J].Research on Literary and Art Development,2025,06(02):36-40.
DOI：

Fang Cao.The "Decentralized" Scheduling of New Media Short Dramas: The Spatial Reconstruction Logic of Vertical Screen Images—From the Perspectives of User Behavior, Technological Iteration, and Narrative Revolution[J].Research on Literary and Art Development,2025,06(02):36-40. DOI： 10.47297/wsprolaadWSP2634-786506.20250602.

摘要

Abstract

Vertical screen short dramas subvert the traditional film and television creation paradigm through "decentralized" scheduling. Essentially

it is a process in which the transformation of media forms leads to the transfer of spatial power. Starting from the theory of technological affordance

this paper demonstrates how the vertical screen format reconstructs the power relations in the entire "creation - dissemination - reception" chain through spatial compression

interactive empowerment

and algorithmic intervention. By combining cases such as the TikTok short drama *Escaping the British Museum* and the Kwai Xingmang short drama *After Remarriage*

it reveals the triple logic of "decentralized" scheduling: the democratization of content production empowered by users

the fragmentation of narrative driven by algorithms

and the spatial fluidity under the integration of virtual and real

providing an interdisciplinary perspective for new media film and television research.

关键词

Keywords

references

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Yin, J., & Deng, R. Y. (2018). Research on New Media and Film and Television Development [M]. Sichuan University Press.

Zhang, Z. (2021). Short Video Creation: Theory and Practice [M]. Tsinghua University Press.

Yu, G. M. (2020). The Anomie and Regulation of Algorithmic Power: The Re - balance of the Communication Ecology [J]. News and Writing, (11), 4 - 11.

Li, Y. (2021). Aesthetic Characteristics and Narrative Strategies of Vertical Screen Images [J]. Contemporary Cinema, (09), 168 - 172.

Chen, G., & Dong, C. Y. (2020). Data, Computation and Media: The Formation Logic and Influence of "Computational Propaganda" [J]. Journal of International Communication, (06), 126 - 143.

Kuang, W. B. (2021). Introduction to New Media (5th Edition) [M]. Renmin University of China Press.

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