Constructing Narratives for Transnational Communication of Culinary Intangible Heritage: A Multimodal Discourse Analysis of the Chaoshan-themed Documentary <italic style="font-style: italic">Teochew</italic>

Haihua Liao; Daxi Qiu

doi:10.47297/wsprolaadWSP2634-786507.20260704

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Constructing Narratives for Transnational Communication of Culinary Intangible Heritage: A Multimodal Discourse Analysis of the Chaoshan-themed Documentary <italic style="font-style: italic">Teochew</italic>

Volume 7, Issue 4

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Constructing Narratives for Transnational Communication of Culinary Intangible Heritage: A Multimodal Discourse Analysis of the Chaoshan-themed Documentary Teochew
Constructing Narratives for Transnational Communication of Culinary Intangible Heritage: A Multimodal Discourse Analysis of the Chaoshan-themed Documentary Teochew
College of Foreign Languages, Zhongkai University of Agriculture and Engineering, Guangzhou, Guangdong, 510225, China
Vol. 7, Issue 4, Pages: 32-37(2026)
Published：30 August 2026
DOI：10.47297/wsprolaadWSP2634-786507.20260704
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Liao Haihua,Qiu Daxi.Constructing Narratives for Transnational Communication of Culinary Intangible Heritage: A Multimodal Discourse Analysis of the Chaoshan-themed Documentary Teochew[J].Research on Literary and Art Development,2026,07(04):32-37.
DOI：

Liao Haihua,Qiu Daxi.Constructing Narratives for Transnational Communication of Culinary Intangible Heritage: A Multimodal Discourse Analysis of the Chaoshan-themed Documentary Teochew[J].Research on Literary and Art Development,2026,07(04):32-37. DOI： 10.47297/wsprolaadWSP2634-786507.20260704.

摘要

Abstract

As a representative of intangible culinary heritage in the Lingnan region

Chaoshan cuisine carries the collective nostalgia and cultural identity of Chaoshan communities both at home and abroad. In the new media era

food documentaries have become an important medium for the transnational communication of culinary intangible cultural heritage (ICH). However

existing multimodal discourse analysis (MDA) of food documentaries has mainly concentrated on nationally produced works such as

A Bite of China

. Meanwhile

current research on Chaoshan cuisine chiefly remains historical and folkloric. The documentary

Teochew

has not yet been systematically examined through MDA. Drawing on Kress and van Leeuwen's Visual Grammar

this study conducts qualitative multimodal text analysis of selected clips. The findings show that the documentary facilitates the transnational communication of Chaoshan culinary ICH

and reveal cultural discount and symbolic interpretation barriers in cross-cultural contexts.

关键词

Keywords

references

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