In recent years

the rapid development of third-party hotel booking platforms such as Ctrip

Meituan

Fliggy

and Yilong has led to problems such as excessive reliance on third-party platforms for hotel operations and imperfect marketing strategies. Therefore

through the analysis of the impact of mobile Internet in the hotel industry

suggestions are made for the development of hotel companies in the mobile Internet era

so that they can occupy an advantage in the fierce hotel market competition in the mobile Internet era. The thesis first combines the characteristics of the mobile Internet from three aspects: hotel reservation

hotel consumer behavior

and hotel brand communication. It uses the literature research method to analyze the status quo of the hotel under the mobile Internet background

and then uses the comparative analysis method to compare with the hotel under the background of the mobile Internet. And analyze the reasons for the differences. Clarify the common problems in the hotel industry in the Internet era

and propose corresponding countermeasures.