The publicity translation of Jingdezhen ceramic cultural heritage from the perspective of cultural identity is of great significance

but it faces many difficulties in practice

such as insufficient exploration of core connotations

contradictions between cultural characteristics and target audience background

and insufficient application of modern technology. These problems limit the depth and breadth of the spread of Jingdezhen ceramic cultural heritage in the international community

thus affecting the cultural identity. The above problems can be optimized from three aspects

including digging deeply into the core connotation of Jingdezhen ceramic cultural heritage to improve the accuracy and cultural depth of publicity translation

adjusting the translation strategy to better fit the backgrounds and needs of the target audience

and making full use of modern technological means to enhance the diversity and influence of cultural communication forms. The research shows that the publicity translation from the perspective of cultural identity can inject new impetus into the global communication of Jingdezhen ceramic cultural heritage and significantly enhance its cultural value and international influence.