With the advent of the new media era

the methods of information dissemination have undergone significant transformation. Traditional modes of linguistic expression no longer align with the dissemination characteristics of new media platforms

nor can they adequately meet the diverse demands of audiences.In the new media environment

broadcasters and presenters must actively adapt to contemporary changes and innovate their linguistic expression to meet audience demands and enhance programme influence.This paper examines the linguistic expression of broadcast presenters

exploring innovative strategies for their verbal delivery in the new media era. It aims to provide further reference for broadcasters navigating media transformation

enabling them to explore new forms of linguistic expression that balance entertainment value with cultural substance

thereby enhancing the artistry and persuasiveness of their communication.