Research on the Communication of Sports Culture from the 
Perspective of New Media

Xueyan ZHANG

doi:10.47297/wsprolaadWSP2634-786516.20200105

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Research on the Communication of Sports Culture from the
Perspective of New Media

Volume 1, Issue 5

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Research on the Communication of Sports Culture from the Perspective of New Media
Research on the Communication of Sports Culture from the Perspective of New Media
School of Media and Arts, Shanghai University of Sport
Vol. 1, Issue 5, Pages: 97-100(2020)
Published： 2020 ，
DOI：10.47297/wsprolaadWSP2634-786516.20200105
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XUEYAN ZHANG. Research on the Communication of Sports Culture from the Perspective of New Media. [J]. Research on literary and art development, 2020, 1(5): 97-100.
DOI：

XUEYAN ZHANG. Research on the Communication of Sports Culture from the Perspective of New Media. [J]. Research on literary and art development, 2020, 1(5): 97-100. DOI： 10.47297/wsprolaadWSP2634-786516.20200105.

摘要

Abstract

At present

due to the gradual changes in people's way of thinking about disseminating information

people's sports and cultural needs are also gradually undergoing major changes. In such an environment

workers in the sports industry should also actively innovate the means of dissemination of sports culture and use new media models to continuously enhance the core competitiveness and social influence of my country's sports culture. The article mainly analyzes the characteristics of sports culture communication and related communication channels in the current new media communication environment

for reference only.