This study focuses on the global communication system of Jingdezhen ceramic culture and systematically deconstructs the evolution logic and contemporary dilemma of its communication path. By revealing three core contradictions in the current communication system: the imbalance between the transmission of artefacts and techniques

the disconnection between traditional aesthetics and modern consumer contexts

and the gap between official narratives and grassroots participation. In the cultural symbol layer

the modern translation mechanism of "Ceramic+" is constructed; in the communication channel layer

the three-dimensional matrix of "Diplomatic node-social network-digital platform" is designed; The value transformation path of high-end customization and blockchain rights confirmation is explored in the industrial empowerment layer. It is expected to provide a solution with both theoretical innovation and practical value for the global communication of traditional craft culture and help the Chinese cultural symbols to realize the communication transition from cultural display to value resonance.