The rapid advancement of intelligent media technology has reshaped the contemporary audiovisual communication landscape. While enhancing content production efficiency and personalized experiences

it also poses significant challenges to mainstream media. This study focuses on the core challenges mainstream media faces in audiovisual communication during the era of intelligent media. These challenges primarily manifest as the dilemma between production efficiency and upholding values

excessive reliance on platform algorithms in the communication process

and crises of authenticity and authority on the credibility front. Research indicates that mainstream media must proactively seize three strategic opportunities: leveraging technological dividends

reconfiguring connections

and guiding values. By deepening human-machine collaboration

intensifying community engagement

and participating in ecosystem governance

they can transition from passive adaptation to proactive leadership. This study holds significant theoretical and practical implications for mainstream media in consolidating their dominant position in public opinion and achieving high-quality development in the era of intelligent media.