"The Localization and Dissemination of Hip-Hop Culture: A Case Study of Chengdu as a Hub of Chinese Hip-Hop"

Qianxun Ma

doi:10.47297/wsprolaadWSP2634-786517.20240504

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"The Localization and Dissemination of Hip-Hop Culture: A Case Study of Chengdu as a Hub of Chinese Hip-Hop"

Volume 5, Issue 4

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"The Localization and Dissemination of Hip-Hop Culture: A Case Study of Chengdu as a Hub of Chinese Hip-Hop"
"The Localization and Dissemination of Hip-Hop Culture: A Case Study of Chengdu as a Hub of Chinese Hip-Hop"
Graduate School of Business, SOGANG University, Seoul, Republic of Korea.04096
Vol. 5, Issue 4, Pages: 123-136(2024)
Published： 31 August 2024 ，
DOI：10.47297/wsprolaadWSP2634-786517.20240504
Accepted：

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Ma Qianxun."The Localization and Dissemination of Hip-Hop Culture: A Case Study of Chengdu as a Hub of Chinese Hip-Hop"[J].Research on Literary and Art Development,2024,05(04):123-136.
DOI：

Ma Qianxun."The Localization and Dissemination of Hip-Hop Culture: A Case Study of Chengdu as a Hub of Chinese Hip-Hop"[J].Research on Literary and Art Development,2024,05(04):123-136. DOI： 10.47297/wsprolaadWSP2634-786517.20240504.

摘要

Abstract

Chengdu's hip-hop music stems from its urban culture

multicultural inclusiveness

and musical atmosphere. Its localization involves Sichuan dialect

cultural symbols

and integration with traditional Chinese culture

creating a distinct style. New media

particularly short video platforms

has broadened hip-hop's reach

transcending geographical boundaries. This paper analyzes how Chengdu hip-hop leveraged digital media to enter mainstream culture

earning recognition. Additionally

it explores hip-hop's commercialization in China

focusing on reality shows like "The Rap of China." Commercialization offers opportunities but also challenges in balancing cultural expression with market demands. By studying Chengdu hip-hop

this paper delves into localization

dissemination

and commercialization to deepen understanding of hip-hop's development in China

contributing to subcultural studies in globalization.

关键词

Keywords

LocalizationNew mediaChengdu hip-hop musicCommercializationGlobalization

references

Flew T, Ryan M, Su C. Culture, communication and hybridity: The case of The Rap of China[J]. Journal of Multicultural Discourses, 2019, 14(2): 93-106.

Wang N. Research on Short Video Communication from the Perspective of Youth Subculture[J]. International Journal of Education and Teaching Research, 78.

Zhanghong Xu & Xiaolin Liu. (2019). "A Linguo-Cultural Approach to the Integration of Hip-hop Culture with Chinese Culture—Taking Rap Music as an Example." International Journal of Literature and Arts, 7(6), 165-171.

Zhang S. Real and Hypocrisy: The"Moral Turn"in Chinese Hip Hop Music[J]. Global Hiphopography, 337.

Huang, Siyuan. (2019). The Global Spread and Localization of Hip-Hop Culture. Global Media Journal, (12), 64-69.

Simões J A, Campos R. Digital media, subcultural activity and youth participation: the cases of protest rap and graffiti in Portugal[J]. Journal of Youth Studies, 2017, 20(1): 16-31.

Stapleton K R. From the margins to mainstream: the political power of hip-hop[J]. Media, culture & society, 1998, 20(2): 219-234.

Condry, I. (2006). Hip-Hop Japan: Rap and the Paths of Cultural Globalization. Duke University Press.

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