Research on the Strategies for the International Communication of Ceramic Culture in the Context of World Heritage Application

Linglin Wu; Ziyu Wang; Tong Zhu

doi:10.47297/wsprolaadWSP2634-786517.20250604

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Research on the Strategies for the International Communication of Ceramic Culture in the Context of World Heritage Application

Volume 6, Issue 4

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Research on the Strategies for the International Communication of Ceramic Culture in the Context of World Heritage Application
Research on the Strategies for the International Communication of Ceramic Culture in the Context of World Heritage Application
Jingdezhen Ceramic University, Jingdezhen, Jiangxi, 333403, China
Vol. 6, Issue 4, Pages: 88-92(2025)
Published：30 August 2025
DOI：10.47297/wsprolaadWSP2634-786517.20250604
Accepted：

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Wu Linglin,Wang Ziyu,Zhu Tong.Research on the Strategies for the International Communication of Ceramic Culture in the Context of World Heritage Application[J].Research on Literary and Art Development,2025,06(04):88-92.
DOI：

Wu Linglin,Wang Ziyu,Zhu Tong.Research on the Strategies for the International Communication of Ceramic Culture in the Context of World Heritage Application[J].Research on Literary and Art Development,2025,06(04):88-92. DOI： 10.47297/wsprolaadWSP2634-786517.20250604.

摘要

Abstract

Based on the theory of cultural discourse analysis

this paper selects 20 English news texts from Belt and Road Portal to explore the international communication strategies of Jingdezhen's ceramic culture in the context of World Heritage application. Through an analysis of communication participants

content

and cultural contexts

the study reveals several challenges in the international dissemination of ceramic culture

including authoritative dominance

insufficient diversity in expression

and a singular narrative perspective. The paper proposes the construction of a multi-agent participation mechanism

enrichment of content and forms of communication

and enhancement of cultural affinity and contextual adaptability

with the aim of improving the international influence and effectiveness of ceramic culture communication.

关键词

Keywords

references

Fairclough,N.2003.Analyzing Discourse: Textual Analysis for Social Research [M]. London: Routledge.

Fairclough,N.and R.Wodak.1997. Critical discourse analysis [C].In T.A. van Dijk(ed.).Discourse Studies: A Multidisciplinary Introduction (Vol.2). London: Sage,258-284.

Halliday,M.A. K. 1985.An Introduction to Functional Grammar[M].London:Edward Arnold.

Hofstede,G.et al. 2010. Cultures and Organizations:Software of the Mind [M]. New York:McGraw-Hill.

Schiffrin,D. et al. 2001.Introduction [C]. In D. Schiffrin, D. Tannen and H. Hamilton (eds.).In The Handbook of Discourse Analysis.Massachusetts and Oxford: Blackwell,1-10.

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