Content Adjustments and Dissemination Strategy Optimization for Mainland Reality Shows Targeting Hong Kong Audiences

Binyu Xie; Yik Wong Tseung

doi:10.47297/wsprolaadWSP2634-786519.20240504

PDF
Export
Share
Collection
Album

Content Adjustments and Dissemination Strategy Optimization for Mainland Reality Shows Targeting Hong Kong Audiences

Volume 5, Issue 4

Views: 0 Downloads: 0

Content Adjustments and Dissemination Strategy Optimization for Mainland Reality Shows Targeting Hong Kong Audiences
Content Adjustments and Dissemination Strategy Optimization for Mainland Reality Shows Targeting Hong Kong Audiences
1.School of Arts, Guangzhou College of Commerce, Guangzhou, Guangdong Province, 511363 China
2.School of Economics, Guangzhou College of Commerce, Guangzhou, Guangdong Province, 511363 China
Vol. 5, Issue 4, Pages: 142-148(2024)
Published： 31 August 2024 ，
DOI：10.47297/wsprolaadWSP2634-786519.20240504
Accepted：

Scan QR Code

Xie Binyu,Tseung Yik Wong.Content Adjustments and Dissemination Strategy Optimization for Mainland Reality Shows Targeting Hong Kong Audiences[J].Research on Literary and Art Development,2024,05(04):142-148.
DOI：

Xie Binyu,Tseung Yik Wong.Content Adjustments and Dissemination Strategy Optimization for Mainland Reality Shows Targeting Hong Kong Audiences[J].Research on Literary and Art Development,2024,05(04):142-148. DOI： 10.47297/wsprolaadWSP2634-786519.20240504.

摘要

Abstract

In recent years

due to the deepening of cultural exchanges between Mainland China and Hong Kong

many Mainland reality shows have begun to enter the Hong Kong market. As a heavy Western pop culture-centrist audience

Hong Kong has difficulty in crossing the trans-boundary of Mainland productions into her dissemination silo due to cultural background and aesthetic tendencies. It is hoped that this paper can provide empirical reference for how reality show production teams within the Mainland should adjust and optimize content and disseminated channels in response to this specific Hong Kong audience structure. In content with the multiculturalization

enriched entertainment & innovation program should be designed

between emotion sympathy

social experience link building to positively attract the audiences in Hong Kong. For channels for dissemination

it is proposed to leverage social media actively

make cross-platform distribution possible

strengthen the combination of online engagement and offline interaction

creatively adopt new media technologies and open up copyright linkage mechanism between Hong Kong and mainland. These mainlands relieve the Hong Kong audience

improve the strategic influence of reality show market and also promote cultural exchanges and mutual recognition between Hong Kong and mainland China.

关键词

Keywords

social mediacultural identity

references

Blumler, J. G., & Katz, E. (1974). The uses of mass communications: Current perspectives on gratifications research. SAGE Publications.

Castells, M. (2009). Communication power. Oxford University Press.

Chen, Y. (2020). Cultural identity and the reception of Mainland reality shows in Hong Kong. Journal of Hong Kong-Mainland Cultural Studies, 11(3), 72-89.

Guo, X. (2021). Social media engagement and audience participation in reality shows: A cross-regional analysis of Hong Kong and Mainland China. International Journal of Digital Media Studies, 19(2), 85-102.

Hu, X. (2022). Emotional resonance and cultural identification in cross-border reality shows: A study of Hong Kong viewers. Journal of Global Media and Communication, 17(1), 33-48.

Li, H. (2019). Cultural adaptation of Mainland entertainment programs in Hong Kong: Opportunities and challenges. Asia-Pacific Media Journal, 14(3), 75-92.

Li, J. (2018). The development path of Mainland reality shows in international markets. Journal of Global Communication Studies, 25(6), 120-137.

Lin, W. (2017). Cultural sensitivity in cross-cultural communication: The case of Mainland reality shows in Hong Kong. Journal of Cross-Cultural Communication, 22(1), 45-60.

Schramm, W. (1964). Mass media and national development: The role of information in the developing countries. Stanford University Press.

Zhang, K. (2020). The role of social media in the dissemination of reality shows: A case study of Mainland programs in Hong Kong. Social Media and Popular Culture Review, 28(4), 112-127.

Zhang, X. (2018). Entertainment preferences and viewing behaviors of young Hong Kong audiences: An analysis of reality show consumption. Media and Culture Studies Journal, 33(5), 95-110.

Zhu, Y. (2021). Cross-platform dissemination strategies for reality shows: Case studies of popular Mainland programs in Hong Kong. Journal of Media and Communication Strategies, 29(4), 58-77.

Alert me when the article has been cited

Submit

The Construction and Reflection of Bollywood Movies on Indian Social and Cultural Identity

Related Author

Linrui Xian

Related Institution

Film Studies,University of Leeds

⁰