With the development of new media

a major transformation has occurred in the dissemination methods of film art. Film art no longer solely relies on cinemas and TV stations for broadcasting. Instead

it has entered a new stage of cross-border media dissemination through methods such as collaborative dissemination across multiple terminals

user-generated content (UGC)

and precise data-driven marketing. The intervention of new media has opened up broader channels for film dissemination

but it has also brought about a series of predicaments such as heterogeneous audience groups

fragmented content

and information overload. Only by adhering to concepts such as integrated communication

interactive marketing

and creative display can the influence be enhanced

and the audience's participation and loyalty be improved. In addition

creating a multi-terminal dissemination system

collaborating with celebrities or Internet influencers

and adopting a parallel online and offline approach

etc.

can all effectively enhance the dissemination effect of the film. This study mainly analyzes the current situation

principles and strategies of multi-terminal dissemination of film art in the context of new media

aiming to provide theoretical and practical references for film dissemination.