Research on the Innovation Inheritance and Market Expansion Strategy of Xiaogan Paper-cutting under the Perspective of Cultural and Creative Industry Integration

Huixin Xu

doi:10.47297/wsprolaadWSP2634-786520.20250606

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Research on the Innovation Inheritance and Market Expansion Strategy of Xiaogan Paper-cutting under the Perspective of Cultural and Creative Industry Integration

Volume 6, Issue 6

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Research on the Innovation Inheritance and Market Expansion Strategy of Xiaogan Paper-cutting under the Perspective of Cultural and Creative Industry Integration
Research on the Innovation Inheritance and Market Expansion Strategy of Xiaogan Paper-cutting under the Perspective of Cultural and Creative Industry Integration
Hubei University of Arts and Science School of Fine Arts, Xiangyang, Hunan, 441500, China
Vol. 6, Issue 6, Pages: 93-97(2025)
Published：30 December 2025
DOI：10.47297/wsprolaadWSP2634-786520.20250606
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Xu Huixin.Research on the Innovation Inheritance and Market Expansion Strategy of Xiaogan Paper-cutting under the Perspective of Cultural and Creative Industry Integration[J].Research on Literary and Art Development,2025,06(06):93-97.
DOI：

Xu Huixin.Research on the Innovation Inheritance and Market Expansion Strategy of Xiaogan Paper-cutting under the Perspective of Cultural and Creative Industry Integration[J].Research on Literary and Art Development,2025,06(06):93-97. DOI： 10.47297/wsprolaadWSP2634-786520.20250606.

摘要

Abstract

This article delves into the innovative inheritance and market expansion strategies of Xiaogan paper-cutting

viewed through the lens of cultural and creative industry integration. By analyzing the cultural value and current state of inheritance of Xiaogan paper-cutting

and drawing on the theoretical foundations and successful cases of integrating intangible cultural heritage (ICH) with the cultural and creative industry both domestically and internationally

it proposes innovative design concepts for cultural and creative products

as well as strategies for market promotion and brand building. The aim is to promote the revitalization and marketization of Xiaogan paper-cutting

providing practical references for the cultural and creative development of other ICH projects.

关键词

Keywords

references

Li Xiaoyu. Discussion on the Development Path of Arts and Crafts under Social Transformation [J]. Design Art Research, 2021,11(06):41-44.

Su Zizhao and Wu Yangbo. Exploring the Innovative Development of Intangible Cultural Heritage from the Perspective of the Cultural and Creative Industry —— Review of "The Practice of Integrating Intangible Cultural Heritage with the Cultural and Creative Industry" [J]. Media, 2023, (21):99.

Liang Xiaoyu. Research on the Development of Dong Nationality Tourism Artifacts from the Perspective of Cultural and Creative Industry [J]. Comparative Studies on Cultural Innovation, 2019,3(11):128-129+134.

Wu Fang. Analysis of the Realization and Path of Brand IP Value in the Publishing and Cultural Industry under the Perspective of Integration [J]. Publishing Broad Angle, 2022, (03):59-64.

Zhang Ge. Cultural and Creative Industry Drives the Renewal of Industrial Heritage [J]. Cultural Industry, 2025, (16):124-126.

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