Mutlimodal Narrative Approaches and International Communication Strategies of Lingnan Intangible Cultural Heritages

Lihua Qing; Hai Wang

doi:10.47297/wsprolaadWSP2634-786523.20250603

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Mutlimodal Narrative Approaches and International Communication Strategies of Lingnan Intangible Cultural Heritages

Volume 6, Issue 3

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Mutlimodal Narrative Approaches and International Communication Strategies of Lingnan Intangible Cultural Heritages
Mutlimodal Narrative Approaches and International Communication Strategies of Lingnan Intangible Cultural Heritages
1.South China Business College, Guangdong University of Foreign Studies, Guangzhou, Guangdong, 510545,China
2.School of Interpreting and Translation Studies, Guangdong University of Foreign Studies, Guangzhou, Guangdong, 510420,China
Vol. 6, Issue 3, Pages: 110-113(2025)
Published：24 June 2025
DOI：10.47297/wsprolaadWSP2634-786523.20250603
Accepted：

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Qing Lihua,Wang Hai.Mutlimodal Narrative Approaches and International Communication Strategies of Lingnan Intangible Cultural Heritages[J].Research on Literary and Art Development,2025,06(03):110-113.
DOI：

Qing Lihua,Wang Hai.Mutlimodal Narrative Approaches and International Communication Strategies of Lingnan Intangible Cultural Heritages[J].Research on Literary and Art Development,2025,06(03):110-113. DOI： 10.47297/wsprolaadWSP2634-786523.20250603.

摘要

Abstract

Intangible Cultural Heritage (ICH) is a vital part of China's cultural treasures

possessing significant historical and cultural value. Lingnan region in China is abundant in varieties of intangible cultural heritage at national

provincial and municipal levels. This paper attempts to analyze the multimodal narrative approaches and proposes its international communication strategies based on the existing challenges in the international communication of Lingnan ICH. The study has found that cultural translation adaptation strategies

cross-platform integration strategy

and technology empowerment strategy can play crucial roles in the international dissemination of Lingnan ICH

aiming to enhance the breadth and depth of its global reach.

关键词

Keywords

references

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