An Analysis of the Role and Qualities of Presenters in Cultural and Tourism Variety Shows

Han Wu

doi:10.47297/wsprolaadWSP2634-786523.20250605

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An Analysis of the Role and Qualities of Presenters in Cultural and Tourism Variety Shows

Volume 6, Issue 5

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An Analysis of the Role and Qualities of Presenters in Cultural and Tourism Variety Shows
An Analysis of the Role and Qualities of Presenters in Cultural and Tourism Variety Shows
Dalian University of Science and Technology, Dalian, Liaoning, 116000, China
Vol. 6, Issue 5, Pages: 102-106(2025)
Published：30 October 2025
DOI：10.47297/wsprolaadWSP2634-786523.20250605
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Han Wu.An Analysis of the Role and Qualities of Presenters in Cultural and Tourism Variety Shows[J].Research on Literary and Art Development,2025,06(05):102-106.
DOI：

Han Wu.An Analysis of the Role and Qualities of Presenters in Cultural and Tourism Variety Shows[J].Research on Literary and Art Development,2025,06(05):102-106. DOI： 10.47297/wsprolaadWSP2634-786523.20250605.

摘要

Abstract

In recent years

the integration of culture and tourism has emerged as a pivotal direction for cultural dissemination and industrial development

ushering in a golden age of flourishing cultural tourism variety programmes. As the central narrative hub of such shows

presenters must not only shoulder multifaceted roles but also possess comprehensive

high-calibre core competencies. This paper examines cultural and tourism variety programmes broadcast by China Central Television (CCTV)

including The Grand Variety Show

100 Places to Visit in This Lifetime

Extraordinary Journey

Hello

Good Times

and Joy of Travel. Through case analysis and logical structuring

it systematically explores the multifaceted role positioning of presenters in such programmes

identifies the core competencies they should possess

and proposes strategies for enhancing these competencies.

关键词

Keywords

references

Song Yanhong, Xu Jiaqi (2025). From Promoters to Empathisers: A Study on the Innovation of Content Expression by Traditional Media Presenters in Cultural Tourism Integration. Media, (17), 91-93.

Long Yang (2024). An Analysis of the Mission and Role of Presenters in Major Cultural Programmes. Television Research, (11), 36-38.

Li Jin, Liang Yaqi (2024). Opportunities, Challenges and Coping Strategies for Cultural Tourism Programme Presenters in the Converged Media Era. Media, (24), 45-47.

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