This paper aims to conduct an in-depth exploration of the methodology for immersive experience design in Chinese new media art. By analyzing the concepts of new media art and immersive experience

and dissecting the unique presentation and integration methods of traditional Chinese cultural elements within them

new media art breaks through the limitations of traditional media with the help of emerging means such as digital technology

possessing characteristics like interactivity and digitalization. Meanwhile

immersive experience emphasizes the integration of multiple senses to enable participants to be deeply involved.It studies the design strategies of interactivity and narrativity

analyzes the key points of technological application and space creation

and explores the path of user experience evaluation and optimization

so as to build a relatively comprehensive and systematic methodological framework for immersive experience design in Chinese new media art. This methodological system is conducive to inheriting Chinese culture

promoting the innovative development of Chinese new media art

and also providing diverse creative ideas and cultural reference examples for the global art community. It fills the gaps in systematic research in related fields and promotes the mutual progress of theory and practice in the field of immersive experience design in new media art.