A Study on Empathetic Communication Strategies in Cultural Programs Amidst the "National Trend" Phenomenon and Youth Identity Construction

Yang Ying

doi:10.47297/wsprolaadWSP2634-786526.20250605

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A Study on Empathetic Communication Strategies in Cultural Programs Amidst the "National Trend" Phenomenon and Youth Identity Construction

Volume 6, Issue 5

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A Study on Empathetic Communication Strategies in Cultural Programs Amidst the "National Trend" Phenomenon and Youth Identity Construction
A Study on Empathetic Communication Strategies in Cultural Programs Amidst the "National Trend" Phenomenon and Youth Identity Construction
Honghe University, Mengzi, Yunnan, 661199, China
Vol. 6, Issue 5, Pages: 118-121(2025)
Published：30 October 2025
DOI：10.47297/wsprolaadWSP2634-786526.20250605
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Yang Ying.A Study on Empathetic Communication Strategies in Cultural Programs Amidst the "National Trend" Phenomenon and Youth Identity Construction[J].Research on Literary and Art Development,2025,06(05):118-121.
DOI：

Yang Ying.A Study on Empathetic Communication Strategies in Cultural Programs Amidst the "National Trend" Phenomenon and Youth Identity Construction[J].Research on Literary and Art Development,2025,06(05):118-121. DOI： 10.47297/wsprolaadWSP2634-786526.20250605.

摘要

Abstract

This study examines cultural programs within the "national trend" phenomenon

using innovative cultural productions such as "Silk Road Season: Splendor Across the World" and "Twelve Gatherings in Jiangnan" as representative case studies. It explores how these programs achieve deep emotional connections with young audiences through empathy-driven communication strategies

and analyzes how such communication contributes to the construction of cultural dentity and national belonging among contemporary youth.Research indicates that these programs employ empathy-building strategies such as immersive scenarios and narrative innovation to break down barriers in traditional cultural dissemination. By fostering emotional resonance

they encourage young audiences to actively embrace and identify with the culture

thereby reshaping individual identity perceptions and collective belonging.This paper also reflects on the challenges facing current communication strategies and proposes optimization pathways

offering theoretical references and practical insights for the innovative dissemination of traditional cultural programs and the cultivation of youth cultural identity.

关键词

Keywords

references

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