The Bridge Between Past and Present: An Exploration of the Cultural Guide Role of the Presenter in "China in the Classics"

Qiuyi Zhu

doi:10.47297/wsprolaadWSP2634-786530.20250605

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The Bridge Between Past and Present: An Exploration of the Cultural Guide Role of the Presenter in "China in the Classics"

Volume 6, Issue 5

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The Bridge Between Past and Present: An Exploration of the Cultural Guide Role of the Presenter in "China in the Classics"
The Bridge Between Past and Present: An Exploration of the Cultural Guide Role of the Presenter in "China in the Classics"
Yanching Institute of Technology, Langfang, Hebei, 065201, China
Vol. 6, Issue 5, Pages: 135-138(2025)
Published：30 October 2025
DOI：10.47297/wsprolaadWSP2634-786530.20250605
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Zhu Qiuyi.The Bridge Between Past and Present: An Exploration of the Cultural Guide Role of the Presenter in "China in the Classics"[J].Research on Literary and Art Development,2025,06(05):135-138.
DOI：

Zhu Qiuyi.The Bridge Between Past and Present: An Exploration of the Cultural Guide Role of the Presenter in "China in the Classics"[J].Research on Literary and Art Development,2025,06(05):135-138. DOI： 10.47297/wsprolaadWSP2634-786530.20250605.

摘要

Abstract

This study examines the CCTV cultural programme Classics of China

focusing on the multifaceted role of contemporary scholar-scholar assumed by presenter Sa Beining. Through a combined approach of textual analysis

case studies and audience feedback data

it systematically explores his function as a cultural guide in facilitating dialogue between past and present and serving as a bridge for cultural transmission.Research indicates that through his use of time-travel narratives

cultivation of emotional resonance

and modern reinterpretation of scholarly authority

Sa Beining has not only achieved the creative transformation and innovative expression of traditional culture within a contemporary context

but has also expanded the functional boundaries and expressive dimensions of presenters in cultural programming.This figure has successfully transformed the abstruse content of classical texts into universally relatable values that resonate with the public

thereby providing crucial theoretical reference points and viable paradigms for the role positioning and practical strategies of presenters in similar variety programmes.

关键词

Keywords

references

Yuan Yuan. Communication Challenges and Practical Explorations of Cultural Variety Programmes in the New Media Era: A Case Study of China in Ancient Texts [J]. Theatre Home, 2025(14):45-51.

Deng Yaping. The Multi-faceted Role Construction of Cultural Television Programme Presenters: A Case Study of 'Classics of China' [J]. Journal of News and Culture Development, 2025(07):78-84.

Li Kejing. Exploring Pathways for Reconstructing Presenter Competencies within the Framework of Empathic Communication: A Case Study of "Classics of China" [J]. Screen & Sound World, 2024(21):92-97.

Tian Chuying. Role Innovation for Cultural Programme Presenters in the Converged Media Era: A Case Study of the Hosts of "Classics of China" [J]. Screen & Sound World, 2024(19):63-68.

Li Jiasheng. An Analysis of Role Positioning and Development Pathways for Presenters in Cultural Variety Programmes: Taking 'Classics of China' as an Example [J]. Screen World, 2024(15):56-61.

Yan Zhenjiang. A Brief Analysis of the Evolution of Presenters' Roles and Functions in Cultural Programmes: The Case of Sa Beining, Presenter of China in the Classics [J]. Western Radio and Television, 2023(23):89-94.

Zhou Ruiluan. Role Transformation and Identity Construction of Television Cultural Variety Show Hosts: A Case Study of China in Ancient Texts [J]. Screen World, 2023(08):102-107.

Du Junrong. The Presentation of Multi-Role Presenters in Cultural Variety Shows: A Case Study of China in the Classics [J]. News Outpost, 2022(12):37-38.

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