Cross-cultural Communication Strategies for Lingnan Folk Culture in the Context of Digital-Intelligent Integration

Junying Fan

doi:10.47297/wsprolaadWSP2634-786533.20250603

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Cross-cultural Communication Strategies for Lingnan Folk Culture in the Context of Digital-Intelligent Integration

Volume 6, Issue 3

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Cross-cultural Communication Strategies for Lingnan Folk Culture in the Context of Digital-Intelligent Integration
Cross-cultural Communication Strategies for Lingnan Folk Culture in the Context of Digital-Intelligent Integration
Guangzhou College of Commerce, Guangzhou, Guangdong, 511363, China
Vol. 6, Issue 3, Pages: 158-162(2025)
Published：24 June 2025
DOI：10.47297/wsprolaadWSP2634-786533.20250603
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Fan Junying.Cross-cultural Communication Strategies for Lingnan Folk Culture in the Context of Digital-Intelligent Integration[J].Research on Literary and Art Development,2025,06(03):158-162.
DOI：

Fan Junying.Cross-cultural Communication Strategies for Lingnan Folk Culture in the Context of Digital-Intelligent Integration[J].Research on Literary and Art Development,2025,06(03):158-162. DOI： 10.47297/wsprolaadWSP2634-786533.20250603.

摘要

Abstract

With the rapid development of digital and intelligent (DI) technologies

traditional cultures face both unprecedented challenges and new opportunities in the realm of cross-cultural communication. Lingnan folk culture

known for its distinctive regional characteristics and historical depth

represents a vital component of China's intangible cultural heritage. This paper reviews relevant theories of cross-cultural communication and digital communication frameworks

explores the current challenges in the global dissemination of Lingnan folk culture

analyzes the enabling role of digital-intelligent integration

and proposes targeted strategies to enhance its international communication effectiveness. Through case analysis

theoretical interpretation

and strategic modeling

this study offers feasible pathways to promote cultural confidence and strengthen China's international soft power in the digital-intelligent era.

关键词

Keywords

references

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Dhital, R.Applying Hofstede's cultural dimension theory to analyze intercultural communication differences [J]. Journal of Linguistics and Communication Studies,2023,9(3), 23–29.

Song, G. Cross-cultural exchange of heritage in museums: A study of Dunhuang art in the Hong Kong Heritage Museum from the perspective of cultural translation. Critical Arts, 2023, 37(2), 85 - 99.

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