Purple: East vs. West-A Comparative Study of the Symbolic Meanings of Purple in Chinese and Japanese Cultures

Zhexiao Yang

doi:10.47297/wsprolaadWSP2634-786541.20250606

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Purple: East vs. West-A Comparative Study of the Symbolic Meanings of Purple in Chinese and Japanese Cultures

Volume 6, Issue 6

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Purple: East vs. West-A Comparative Study of the Symbolic Meanings of Purple in Chinese and Japanese Cultures
Purple: East vs. West-A Comparative Study of the Symbolic Meanings of Purple in Chinese and Japanese Cultures
School of Foreign Languages, University of Science and Technology Beijing, Beijing, 100083, China
Vol. 6, Issue 6, Pages: 188-191(2025)
Published：30 December 2025
DOI：10.47297/wsprolaadWSP2634-786541.20250606
Accepted：

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Yang Zhexiao.Purple: East vs. West-A Comparative Study of the Symbolic Meanings of Purple in Chinese and Japanese Cultures[J].Research on Literary and Art Development,2025,06(06):188-191.
DOI：

Yang Zhexiao.Purple: East vs. West-A Comparative Study of the Symbolic Meanings of Purple in Chinese and Japanese Cultures[J].Research on Literary and Art Development,2025,06(06):188-191. DOI： 10.47297/wsprolaadWSP2634-786541.20250606.

摘要

Abstract

As a mystical color spanning the spectrum

purple carries profoundly divergent semiotic meanings in Chinese and Japanese cultures. When the Han purple and Japanese murasaki encounter each other in crosscultural communication

their contrasting symbolic significance reflects deepseated cultural genes. Grounded in semiotics and theory of myth

this study employs literature review

comparative analysis

and case studies to systematically trace the evolutionary trajectories of purple's symbolic meanings in both cultures. By analyzing differences in status attributes

emotional core and philosophical foundations

the research uncovers the "divergent evolution from common origins" logic in East Asian cultures. The findings provide theoretical insights for crosscultural communication

localized brand marketing

and traditional colorbased cultural tourism development

while also expanding a new microsemiotic dimension in comparative SinoJapanese cultural studies.

关键词

Keywords

references

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Jiang Y, Ding S. Exploring the Cultural Semantic Evolution of the Colour Word 'Purple'[J]. International Journal of Education Humanities and Social Science, 2024, 7(5): 427-433.

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