From Black Myth: Wukong to Ne Zha 2: The Transformation of Chinese Culture from 'Product Manufacturing' to 'IP Export'

Qingzi Yu

doi:10.47297/wsprolaadWSP2634-786551.20250603

PDF
Export
Share
Collection
Album

From Black Myth: Wukong to Ne Zha 2: The Transformation of Chinese Culture from 'Product Manufacturing' to 'IP Export'

Volume 6, Issue 3

Views: 0 Downloads: 0

From Black Myth: Wukong to Ne Zha 2: The Transformation of Chinese Culture from 'Product Manufacturing' to 'IP Export'
From Black Myth: Wukong to Ne Zha 2: The Transformation of Chinese Culture from 'Product Manufacturing' to 'IP Export'
Nanjing College of Communication, Nanjing, Jiangsu, 210000, China
Vol. 6, Issue 3, Pages: 236-240(2025)
Published：24 June 2025
DOI：10.47297/wsprolaadWSP2634-786551.20250603
Accepted：

Scan QR Code

Yu Qingzi.From Black Myth: Wukong to Ne Zha 2: The Transformation of Chinese Culture from 'Product Manufacturing' to 'IP Export'[J].Research on Literary and Art Development,2025,06(03):236-240.
DOI：

Yu Qingzi.From Black Myth: Wukong to Ne Zha 2: The Transformation of Chinese Culture from 'Product Manufacturing' to 'IP Export'[J].Research on Literary and Art Development,2025,06(03):236-240. DOI： 10.47297/wsprolaadWSP2634-786551.20250603.

摘要

Abstract

This paper takes Black Myth—Wukong and Ne Zha 2 as entry points to deeply analyze the phenomenon

causes

and future development paths of the rise of Chinese cultural export. By examining their extensive international attention and dissemination

it expounds on the achievements

challenges

and strategies in content innovation and communication channel expansion under the promotion of China's cultural confidence policy

aiming to provide theoretical reference and practical guidance for the sustainable development of Chinese cultural export.

关键词

Keywords

references

Huang Zeshi, Wang Jian. "New Faces and Advantageous Values of Chinese Culture in Cross-Cultural Communication of Domestic Games." New Chu Culture[J], 2023.

Zheng Pingxi, Wang Yike. "Construction of Good-Evil Fluid Narrative in Contemporary Video Narration—Taking Ne Zha 2 and Black Myth: Wukong as Examples." Journal of North University of China (Social Science Edition)[J], Jan,2025.

Chen Zhiqin; Sha Shichang. Research on the Application of Ancient Chinese Mythological Characters in Animation Films—Taking Ne Zha: Birth of the Demon Child as an Example. Canhua (Journal)[J], November 2024.

Geert Hofstede. The Consequences of Culture[M], 1980.

Yang Bin. "Regional and National Studies: New Concepts and Strategies for International Film and Television Communication." [J],Art Communication Research, May.2025.

"Dangerous Trends in the Upsurge of Chinese Cultural IP."[N], People's Tribune,June, 2016.

Alert me when the article has been cited

Submit

No data

Related Author

No data

Related Institution

No data

⁰