Research on the "Breakthrough" Path of "Intangible Cultural Heritage (ICH) Sports Short Videos" on Douyin: A Case Study of Zhejiang Urban Basketball Association (Zhe BA)

Lingchang Bai

doi:10.47297/wsprolaadWSP2634-786552.20250605

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Research on the "Breakthrough" Path of "Intangible Cultural Heritage (ICH) Sports Short Videos" on Douyin: A Case Study of Zhejiang Urban Basketball Association (Zhe BA)

Volume 6, Issue 5

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Research on the "Breakthrough" Path of "Intangible Cultural Heritage (ICH) Sports Short Videos" on Douyin: A Case Study of Zhejiang Urban Basketball Association (Zhe BA)
Research on the "Breakthrough" Path of "Intangible Cultural Heritage (ICH) Sports Short Videos" on Douyin: A Case Study of Zhejiang Urban Basketball Association (Zhe BA)
School of Eastern Institute of Technolog, Data Science and Communication, Zhejiang Yuexiu University, Shaoxing, Zhejiang, 312000, China
Vol. 6, Issue 5, Pages: 245-249(2025)
Published：30 October 2025
DOI：10.47297/wsprolaadWSP2634-786552.20250605
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Bai Lingchang.Research on the "Breakthrough" Path of "Intangible Cultural Heritage (ICH) Sports Short Videos" on Douyin: A Case Study of Zhejiang Urban Basketball Association (Zhe BA)[J].Research on Literary and Art Development,2025,06(05):245-249.
DOI：

Bai Lingchang.Research on the "Breakthrough" Path of "Intangible Cultural Heritage (ICH) Sports Short Videos" on Douyin: A Case Study of Zhejiang Urban Basketball Association (Zhe BA)[J].Research on Literary and Art Development,2025,06(05):245-249. DOI： 10.47297/wsprolaadWSP2634-786552.20250605.

摘要

Abstract

This study focuses on how the Zhe BA event utilizes ICH elements for communication

with the Douyin platform as the core field. Employing literature review

text analysis

and case study methods

it examines the integration logic between Zhe BA and Zhejiang's ICH

analyzes its communication pathways in terms of content production

channel operation

and user interaction

and evaluates the effectiveness combined with platform data and user feedback. The study concludes the following: Zhe BA uses ICH elements by "embedded in event scenarios

" "innovating narrative strategies

" and "empowerment through technology tools

" with the help of Douyin matrices

topic campaigns and integration on and off - line for diffusion. Content homogenization and ICH in - depth integration are still problematic. Based on this

suggestions for content integration deepening

operation optimizations strategies

and rational application technology are put forward to provide references for the "sports + ICH" communication of local sports events and enrich the relevant cross - border theories.

关键词

Keywords

references

Cultural and Tourism Industries Index Laboratory. (2022). 2022 Report on the Influence of Intangible Cultural Heritage on Overseas Short Video Platforms [R]. Beijing: China Travel & Tourism Press.

Smith, J. (2023). Short-Form Video and Intangible Cultural Heritage Communication: A Case Study of Kung Fu Content on TikTok. Journal of Digital Media & Culture, 12(3), 45-62.

Research Report on the Influence of Chinese Intangible Cultural Heritage on Overseas Short Video Platforms. (June 9, 2022). Retrieved from World Research Think Tank: https://www.crcindex.com/report/culturetourism/196.html.

Jones, R. (2022). Ritual Symbolism in Mega-Sporting Events: A Case Study of the Tokyo 2020 Olympics. International Journal of Sport Communication, 15(2), 88-105.

China Culture Daily. (September 10, 2025). Guizhou "Village BA": An "Active" Exhibition Hall of Ethnic Culture. Retrieved from Guizhou Provincial Department of Culture and Tourism: https://whhly.guizhou.gov.cn/xwzx/tt/202509/t20250910_88597152.html.

Douyin Releases 2025 ICH Data Report: AI Technology, Special Effects Animation Become New Tools for ICH Communication. (May 28, 2025). Retrieved from Sohu: https://www.sohu.com/a/899343902_104421.

Qilu Evening News (Qilu Yidian). (September 11, 2025). AI Paper-Cutting Pays Tribute to Teachers: Shandong University of Art and Design Launches Teacher's Day Themed Intelligent Design Works. Retrieved from NetEase: https://m.163.com/dy/article/K96C0CMP0530WJIN.html.

Zhe BA League Official Account. Zhe BA ICH-related short videos. Douyin Platform, 2023-2025.

Longquan Celadon Museum. (2024). Report on the Cooperation between Longquan Celadon and Zhe BA. Longquan: Longquan Celadon Museum.

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