The Mechanism of KOL on Brand Loyalty: A Study of the Mediating Effect of Perceived Trust and Perceived Value

导出
分享
收藏
专辑

9卷第2期

浏览量:153下载量:291

The Mechanism of KOL on Brand Loyalty: A Study of the Mediating Effect of Perceived Trust and Perceived Value
The Mechanism of KOL on Brand Loyalty: A Study of the Mediating Effect of Perceived Trust and Perceived Value
2025年9卷第2期页码：124-129
DOI：10.47297/wspciWSP2516-252724.20250902
稿件说明：

移动端阅览

DOI：
DOI：

HTML全文
图( 1 ) 表( 5 )
参考文献
出版信息
数据统计

摘要

Abstract

关键词

Keywords

references

文章被引用时，请邮件提醒。

提交

相关文章

The Impact of CSR on Brand Loyalty in Crisis Contexts: A Case Study of Hongxing Erke from the Perspective of Consumer Trust

The Psychological Mechanism of Consumer Brand Recall and Its Influence on Brand Loyalty

From Anchor to Audience: The Influence Mechanism of Consumer Purchase Intention in Tourism E-commerce live Streaming

Research on the Influence of Knowledge-based Live Broadcast on Consumers' Purchase Intention

A Study on the Impact of the Collaboration Effect of Cute ips on the Purchase Intention of Young People Aged 15-35: Taking the Collaboration of "Line Dog x Luckin Coffee" as an Example

相关作者

Xinyan Zhang Marketing&Management Department, Hong Kong Polytechnic University

Ziqi Wang Jinan New Channel -JUTES High School

Lanlan Zhang Cheongju University, -si

Pengrui Li Yan'an University

Jiawei Li

相关机构

Marketing&Management Department, Hong Kong Polytechnic University

Jinan New Channel -JUTES High School

Cheongju University, -si

Yan'an University

College of Communication, Jinling College of Nanjing University