1卷 第2期
Hebei Polytechnic University
纸质出版日期: 2017 ,
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ZHANG Chunhe. (2017). Developing Cue Theory For Explaining Product Mental Image . 认知科学(英文版), 1(2), 30-35.
ZHANG CHUNHE. (2017). Developing Cue Theory For Explaining Product Mental Image . Journal of Human Cognition, 1(2), 30-35..
Product mental image cues are important for consumers to perceive product quality and product value. However
little research has been done on constructing a theoretical framework of product mental image cue utilization in different situation. Based on cognitive psychology and compound cue retrieval memory theories. We examine the scope of the current cue theory in literature and analyze its shortcomings. Based on the literature review
we explore some possible research directions.
Product mental imageCue theory
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