With the popularity of computers

the Internet era has arrived. Internet economy has changed the traditional way of marketing and expanded the competitive space of enterprises to the virtual network. In order to optimize the marketing strategy of network retail brand experience

the author puts forward the audience segmentation network experience marketing ideas

and on the basis of using the experience marketing system model of Apriori algorithm based on the network construction of the social networking

big data type and accommodate the scene of three kinds of experiential marketing mode. The final research shows that Internet experience marketing strategy

as a new power

is upgrading and optimizing in the existing circulation marketing system

which will bring new vitality to the sustainable development of retail brand enterprises.