With the advent of the Internet era

the traditional marketing methods are no longer applicable. Tourism has become a living element from the past “luxury accessories”. More and more people are keen on tourism and enrich their spiritual life. With the popularization trend of tourism

the competition of tourism enterprises is growing. How to stand out among many enterprises

The new media tourism marketing of 4C theory has gradually become the choice of enterprises. In the use of the Internet as the “fifth media” for marketing while putting the status of consumers in the first place

A series of marketing activities are more aimed at theneeds of consumers. This paper will analyze the new media tourism marketing of 4C theory

put forward some effective suggestions

so that it can provide reference and help for tourism enterprises

when they carrying out marketing.