Liquor production has a history of thousands of years in China. It has a unique position in Chinese culture. It can be seen in Chinese banquet and wedding. At the same time

liquor is also used in worship of gods and ancestors. From the perspective of the development history of liquor

liquor began to appear in the 2nd century BC

and then in the planned economy era

liquor production began to be controlled by the state

and then after the 1980s

liquor industry began to enter the white-hot stage of development. In recent years

various large-scale liquor factories have achieved rapid development by taking advantage of brand advantages and scale effects

but the development of small and medium-sized enterprises is facing great problems. Starting from the problems faced by the development of small and medium-sized liquor enterprises

this paper puts forward some strategic thinking about the development of small and medium-sized liquor enterprises.