企业漂绿行为研究综述

陈慧

doi:10.12184/wspcyjjWSP2516-414709.20250902

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企业漂绿行为研究综述
企业漂绿行为研究综述
上海大学经济学院，上海 200444
2025年9卷第2期页码：46-49
纸质出版日期：2025-02-28
DOI：10.12184/wspcyjjWSP2516-414709.20250902
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陈慧.企业漂绿行为研究综述[J].创意经济,2025,09(02):46-49.

陈慧. (2025). 企业漂绿行为研究综述. Creative Economy(Chinese Version), 9(2), 46-49..
陈慧.企业漂绿行为研究综述[J].创意经济,2025,09(02):46-49. DOI： 10.12184/wspcyjjWSP2516-414709.20250902.

陈慧. (2025). 企业漂绿行为研究综述. Creative Economy(Chinese Version), 9(2), 46-49.. DOI： 10.12184/wspcyjjWSP2516-414709.20250902.

摘要

本文系统梳理了企业漂绿行为的研究现状，聚焦其核心内涵、多维表现形式及测度方法。研究指出，漂绿行为本质是企业通过选择性披露、视觉误导或虚假宣传等手段掩盖环境绩效缺陷的象征性行为，其形式可划分为企业层面与产品层面的漂绿，以及基于语言表述的声称式漂绿与依托非语言符号的执行式漂绿。研究进一步梳理了主客观结合的漂绿测度体系，为识别漂绿行为提供方法论支持。本文为深化漂绿行为的理论认知、完善监管机制及推动企业实质性环境责任实践提供了系统性参考。

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