Essentially

circular economy is a social ecological model. Enterprise customers

as one of the key principal customers in the modern economic circulation system

should be in the basic position in its system. Under the background of circular economy

enterprise marketing should implement the following five green marketing strategies: building a modern green enterprise culture to form a modern green circular marketing value concept; creating modern green industry with value-added model to improve the green service system for customers; planning enterprises’ green circular marketing workflow to formulate the modern green circular marketing combination strategy; establishing a green management mode to improve the green management system.