Research on Incentive Advertising to Promote the Digital Participation of Middle-aged and Elderly Groups from the Perspective of User Experience

Ting Yao

doi:10.47297/taposatWSP2633-456902.20250602

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Research on Incentive Advertising to Promote the Digital Participation of Middle-aged and Elderly Groups from the Perspective of User Experience

6卷第2期

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Research on Incentive Advertising to Promote the Digital Participation of Middle-aged and Elderly Groups from the Perspective of User Experience
Research on Incentive Advertising to Promote the Digital Participation of Middle-aged and Elderly Groups from the Perspective of User Experience
School of Journalism and Communication, Pingdingshan University, Pingdingshan 467000, Henan, China
2025年6卷第2期页码：9-12
纸质出版日期：2025-02-25
DOI：10.47297/taposatWSP2633-456902.20250602
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(2025). Research on Incentive Advertising to Promote the Digital Participation of Middle-aged and Elderly Groups from the Perspective of User Experience. 科技理论与实践（英文版）, 6(2), 9-12.

Yao Ting.Research on Incentive Advertising to Promote the Digital Participation of Middle-aged and Elderly Groups from the Perspective of User Experience[J].Theory and Practice of Science and Technology,2025,06(02):9-12.
(2025). Research on Incentive Advertising to Promote the Digital Participation of Middle-aged and Elderly Groups from the Perspective of User Experience. 科技理论与实践（英文版）, 6(2), 9-12. DOI： 10.47297/taposatWSP2633-456902.20250602.

Yao Ting.Research on Incentive Advertising to Promote the Digital Participation of Middle-aged and Elderly Groups from the Perspective of User Experience[J].Theory and Practice of Science and Technology,2025,06(02):9-12. DOI： 10.47297/taposatWSP2633-456902.20250602.

摘要

Abstract

Digital transformation has become a major trend in today's society

but in the process of adapting to this change

middle-aged and elderly groups face obstacles of technology acceptance

operating habits and so on

so their participation on digital platforms is low. Incentive advertising has effectively promoted the participation of young groups through the reward mechanism

but its application in the middle-aged and elderly groups has not been fully explored. Therefore

this paper discusses the role of incentive advertising in promoting the digital participation of middle-aged and elderly groups

in order to provide theoretical basis for advertising design and promote the wider integration of middle-aged and elderly groups into the digital society.

关键词

Keywords

references

Ding Yu. Innovative Model of Incentive Video Internet Advertising [J]. Shanghai Informatization,2019(4):70-73.

Wu Xiaoqiang. Analysis on the Impact of Advertisement Health Communication Function Alienation on Middle-aged and Elderly Consumers [J]. Journal of News Research,2019,10(5):207.

Shangguan Xiaoyu. Virtual Reality Interaction Design Based on User Experience [J]. Encyclopedic Knowledge,2024(36):89-91.

Zhang Jun. Research on Consumer Reaction to Mobile Short Video Product Advertising [D]. Shanghai University of Finance and Economics,2022.

Liu Ying. Research on Cross-promotion Strategy of Mobile APP under Reward Advertising Model [D]. Nanchang University,2023.

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