5卷 第2期
1.School of Graduate Studies, Management and Science University, Shah Alam 40100, Malaysia
2.College of Management, Henan University of Technology, Zhengzhou, Henan ,450001, China
3.Faculty of Health and Life Sciences, Management and Science University, Shah Alam 40100, Malaysia
纸质出版日期： 2024-08-20 ，
Scan QR Code
(2024). Determinants of Chinese Consumers' Purchase Intention for Certified Agricultural Products. 科技理论与实践（英文版）, 5(2), 32-41.
Shao Peipei,Ismail Nurul Azira,Rosli Siti Zaharah.Determinants of Chinese Consumers' Purchase Intention for Certified Agricultural Products[J].Theory and Practice of Science and Technology,2024,05(02):32-41.
(2024). Determinants of Chinese Consumers' Purchase Intention for Certified Agricultural Products. 科技理论与实践（英文版）, 5(2), 32-41. DOI： 10.47297/taposatWSP2633-456903.20240502.
Shao Peipei,Ismail Nurul Azira,Rosli Siti Zaharah.Determinants of Chinese Consumers' Purchase Intention for Certified Agricultural Products[J].Theory and Practice of Science and Technology,2024,05(02):32-41. DOI： 10.47297/taposatWSP2633-456903.20240502.
The frequent occurrence of food safety issues has prompted consumers to pay more attention to the quality and provenance of the agricultural products they buy. Increased awareness of health and environmental protection is also driving consumers to prefer agricultural products that is certified for quality and environmental protection. Certified produce meets specific quality and safety standards and can provide consumers with trusted choices. However
there are differences in consumers' trust and awareness of the certified labels that exist in the market
which greatly affects consumers' purchasing decisions. Therefore
this paper discusses the determinants of Chinese consumers' purchase intention for certified agricultural products from the perspectives of consumer personal factors
product factors and external environmental factors
in order to provide targeted strategic suggestions
promote the healthy development of agricultural product market and enhance consumers' trust and transparency in agricultural products.
Consumer purchase intentionFood safetyEnvironment-friendly
ZHANG Xiaoqin, ZHANG Mengxin, ZENG Xinyan, et al. (2024). Effects of Agricultural Product Certification Frequency on Consumption Preference Based on External Cue Theory [J]. Mall Modernization, (11): 5-8.
Kang, Shijia & Frick, Fabian & Aitsidhoum, Amer & Sauer, Johannes & Zheng, Shaofeng. (2023). Does food quality certification improve eco-efficiency? Empirical evidence from Chinese vegetable production. Food Policy. 121. 10.1016/j.foodpol.2023.102564.
Qi X, Mou J, Meng C, Ploeger A. (2023). Factors Influencing Consumers' Organic Food Continuous Purchase Intentions during the Post-Pandemic Era: An Empirical Investigation in China. Foods. 12(8):1636. https://doi.org/10.3390/foods12081636
Truong VA, Lang B, Conroy DM. (2022). When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications. Appetite. 168:105688. doi:10.1016/j.appet.2021.105688
Guo, Zaidi & Bai, Li & Gong, Shunlong. (2019). Government regulations and voluntary certifications in food safety in China: A review. Trends in Food Science & Technology. 90. 10.1016/j.tifs.2019.04.014.
Katt, Felix & Meixner, Oliver. (2020). A systematic review of drivers influencing consumer willingness to pay for organic food. Trends in Food Science & Technology. 100. 10.1016/j.tifs.2020.04.029.
Rejman, K., Kaczorowska, J., Halicka, E., & Prandota, A. (2023). How Do Consumers
Living in European Capital Cities Perceive Foods with Sustainability Certificates? Foods,
12(23). doi:10.3390/foods12234215
Wang, J., Tao, J., & Chu, M. (2020). Behind the label: Chinese consumers' trust in food
certification and the effect of perceived quality on purchase intention. Food Control, 108. doi:10.1016/j.foodcont.2019.106825
Xu A, Wei C, Zheng M, Sun L, Tang D. (2022). Influence of Perceived Value on
Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group
Analysis. Sustainability. 14(22):15451. https://doi.org/10.3390/su142215451
Xu, H., Xiao, M., Zeng, J., & Hao, H. (2022). Green-Labeled Rice versus Conventional Rice: Perception and Emotion of Chinese Consumers Based on Review Mining. Foods, 12(1). doi:10.3390/foods12010087
Donato, C., & D'Aniello, A. (2021). Tell me more and make me feel proud: the role of eco-labels and informational cues on consumers' food perceptions. British Food Journal, 124(4), 1365-1382. doi:10.1108/bfj-04-2021-0416
Yacheng, Y. X. L. C. X. (2021). Analysis of the Influence Mechanism of Trust on Urban Resident' Organic Food Consumption Behavior. Chinese Journal of Agricultural Resources and Regional Planning, 42. doi:10. 7621/cjarrp. 1005-9121. 20210425
XU Yang, ZHAO Shiheng, MA Ningning, et al. (2024). Research and Countermeasures on Green Agricultural Product Certification Under the Background of Rural Revitalization [J]. Modern Agricultural Machinery. (02): 71-73.
Guanghua Sheng, F. X., Ying Pang. (2019). The influence of cognitive and affective interaction effects on consumers' green purchase intention. Bisuness Research, 6. doi:10.13902/j.cnki.syyj.2019.06.001
Wei, S., Liu, F., She, S., & Wu, R. (2022). Values, Motives, and Organic Food Consumption in China: A Moderating Role of Perceived Uncertainty. Front Psychol, 13, 736168. doi:10.3389/fpsyg.2022.736168
Song Bee Lian, K. G. R. (2020). Consumers' Knowledge, Perceived Quality, Trust of the myOrganic Logo, and Purchase Behaviour towards Organic Food in Malaysia. MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS, 25.
Huo, H., Jiang, X., Han, C., Wei, S., Yu, D., & Tong, Y. (2023). The effect of credence attributes on willingness to pay a premium for organic food: A moderated mediation model of attitudes and uncertainty. Front Psychol, 14, 1087324. doi:10.3389/fpsyg.2023.1087324
YANG Cheng, BAI Chuanrui, LIN Derong. (2024). Can Organic Certification and Branding Effectively Increase the Willingness to Consume Agricultural Products? -- Based on Survey Data of Millet Consumption in Shandong Province [J]. Journal of Qingdao Agricultural University (Social Sciences Edition), 36 (01): 67-73.
Wang J, Ge J, Ma Y. (2018). Urban Chinese Consumers' Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment. Sustainability.10(3):603. https://doi.org/10.3390/su10030603
Schrobback P, Zhang A, Loechel B, Ricketts K, Ingham A. (2023). Food Credence Attributes: A Conceptual Framework of Supply Chain Stakeholders, Their Motives, and Mechanisms to Address Information Asymmetry. Foods.12(3):538. https://doi.org/10.3390/foods12030538
Nguyen, P. M., & Vo, N. D. (2023). Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country. Foundations of Management, 15(1), 35-50. doi:10.2478/fman-2023-0003
Larasatie Nur Fibri, D., Bom Frøst, M.(2019). Indonesian millennial consumers' perception of tempe – and how it is affected by product information and consumer psychographic traits, Food Quality and Preference.doi: https://doi.org/10.1016/j.foodqual.2019.103798
Tian, Yan et al. (2021). "To read or not to read: An extension of the theory of planned behaviour to food label use." International Journal of Consumer Studies
Sultan, P., Tarafder, T., Pearson, D., & Henryks, J. (2020). Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: moderating roles of communication, satisfaction and trust in organic food consumption. Food Quality and Preference, 81. doi:10.1016/j.foodqual.2019.103838
LIU Ruixin, WU Linhai. (2013). Research on Factors Influencing Consumers' Food Safety Information Searching Behavior: A Case Study of Pork [J]. Lanzhou Journal. 11:104-110.
Related Articles
Related Author
Related Institution
京公网安备11010802024621