Influence Analysis of Tourism Government Weibo Based on the Perspective of SNA

Zhenglin Zhang; Qingwen Zhang

doi:10.47297/taposatWSP2633-456904.20240506

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Influence Analysis of Tourism Government Weibo Based on the Perspective of SNA

5卷第6期

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Influence Analysis of Tourism Government Weibo Based on the Perspective of SNA
Influence Analysis of Tourism Government Weibo Based on the Perspective of SNA
School of Management, Xi'an Polytechnic University, Xi'an710600, China
2024年5卷第6期页码：24-34
纸质出版日期： 2024-12-19 ，
DOI：10.47297/taposatWSP2633-456904.20240506
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(2024). Influence Analysis of Tourism Government Weibo Based on the Perspective of SNA. 科技理论与实践（英文版）, 5(6), 24-34.

ZHENGLIN ZHANG & QINGWEN ZHANG. (2024). Influence Analysis of Tourism Government Weibo Based on the Perspective of SNA. Theory and Practice of Science and Technology, 5(6), 24-34..
(2024). Influence Analysis of Tourism Government Weibo Based on the Perspective of SNA. 科技理论与实践（英文版）, 5(6), 24-34. DOI： 10.47297/taposatWSP2633-456904.20240506.

ZHENGLIN ZHANG & QINGWEN ZHANG. (2024). Influence Analysis of Tourism Government Weibo Based on the Perspective of SNA. Theory and Practice of Science and Technology, 5(6), 24-34.. DOI： 10.47297/taposatWSP2633-456904.20240506.

摘要

Abstract

Weibo is an important channel for social promotion

industry communication

and user interaction for tourism organizations across various regions. Analyzing the social network structure and influence of tourism government Weibo accounts from a social network perspective can provide valuable insights for marketing strategies and enhancing their own influence.According to the monthly Weibo rankings

the top 50 tourism-related government Weibo accounts were selected each month. First

social network analysis methods were used to reveal the characteristics of their social network structure. Second

the entropy weight method was employed to calculate their influence.In terms of Weibo operation quality

there are regional differences in the management of tourism-related Weibo accounts

with an uneven geographical distribution. Accounts with high influence are mainly concentrated in the East China region. In terms of quantity

the operational level of tourism-related Weibo accounts has a weaker relationship with the economic level of the region. Among the selected samples

the regions with the highest number of accounts are East China and Southwest China. Tourism government Weibo accounts have relatively close connections but exhibit weak centralization.

关键词

Keywords

Tourism government WeiboWeiboSocial network analysisInfluenceEntropy Weight Method

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