Artificial intelligence (AI) has become the core power for the digital transformation of competitive sports. Its application scenarios cover three dimensions: precise training and personalized plan formulation

intelligent competition officiating and fairness guarantee

as well as event operation and viewing experience enhancement. Through the integration of multiple technologies

AI promotes the high-quality development of competitive sports

but it faces risk challenges such as data privacy leakage

intensified equity imbalance due to technological resource gaps

weakened subject initiative

and ethical conflicts. To balance the technological empowerment and risk prevention and control

it is necessary to build a multi-party governance system featuring technology innovation empowerment

ethical education collaboration

and cross-domain linkage and coordination

and fully unleash the value of AI through technological optimization

ethical guidance

and multi-party collaboration

thus safeguard the core of sports spirit

and facilitating the construction of a sports power.