Based on the theoretical foundation of tactile perception

this article focuses on the application path of tactile perception in visual communication design in the context of new media. By sorting out the mechanism of tactile perception in visual design

extracting the basic principles of tactile perception design

and elaborating specific design methods from the dimensions of physiology

psychology

and virtual tactile perception

we strive to provide theoretical references and practical guidance for the multi sensory expansion of visual communication in the new media era. The purpose of this study is to raise designers' awareness of the dimension of tactile perception

stimulate innovative ideas in tactile design

and promote the upgrading and transformation of visual communication from flat to three-dimensional

in order to bring users a more authentic

natural

and immersive communication experience.