New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process

Yiran Liu

doi:10.47297/taposatWSP2633-456925.20250602

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New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process

6卷第2期

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New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process
New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process
Hunan Agricultural University of Finance and CFA, Changsha, Hunan 410000, China
2025年6卷第2期页码：127-132
纸质出版日期：2025-02-25
DOI：10.47297/taposatWSP2633-456925.20250602
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(2025). New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process. 科技理论与实践（英文版）, 6(2), 127-132.

Liu Yiran.New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process[J].Theory and Practice of Science and Technology,2025,06(02):127-132.
(2025). New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process. 科技理论与实践（英文版）, 6(2), 127-132. DOI： 10.47297/taposatWSP2633-456925.20250602.

Liu Yiran.New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process[J].Theory and Practice of Science and Technology,2025,06(02):127-132. DOI： 10.47297/taposatWSP2633-456925.20250602.

摘要

Abstract

In Amid China's pressing energy crisis and excessive investment in the new energy vehicle sector

this study delves into the risks and challenges associated with such investments. By incorporating an analysis of micro-level individual psychology

it designs specific indicators to assess investment risks. Building on existing research and practices in investment risk assessment

the study introduces a novel framework that integrates individual psychological factors. This new system elucidates the interplay between investment risks and investor psychology

aiming to assist individual investors in making informed decisions

optimizing capital allocation

and fostering the sustainable growth of the new energy industry.

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Keywords

references

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