6卷 第4期
School of Hospitality Administration, Zhejiang Yuexiu University, Shaoxing, Zhejiang, China
纸质出版日期：2025-04-22
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(2025). Research on the Impact of Customer Experience Value on Satisfaction in Mid-range Hotels: A Case Study of JI Hotel. 科技理论与实践（英文版）, 6(4), 164-169.
Lu Yan,Shi Fangyue,Shen Yuting,et al.Research on the Impact of Customer Experience Value on Satisfaction in Mid-range Hotels: A Case Study of JI Hotel[J].Theory and Practice of Science and Technology,2025,06(04):164-169.
(2025). Research on the Impact of Customer Experience Value on Satisfaction in Mid-range Hotels: A Case Study of JI Hotel. 科技理论与实践（英文版）, 6(4), 164-169. DOI： 10.47297/taposatWSP2633-456929.20250604.
Lu Yan,Shi Fangyue,Shen Yuting,et al.Research on the Impact of Customer Experience Value on Satisfaction in Mid-range Hotels: A Case Study of JI Hotel[J].Theory and Practice of Science and Technology,2025,06(04):164-169. DOI： 10.47297/taposatWSP2633-456929.20250604.
With the advent of the experience economy era
an increasing number of consumers have begun to pay attention to the experience during the consumption process
especially in the hotel industry where homogenization is severe. Experience value
as a key factor of differentiated competition elements in the service industry
has rarely been deeply studied to explore its influence mechanism on satisfaction
especially in the mid-range hotel market. Therefore
this study takes the JI Hotel as an example and conducts an in-depth analysis of the relationship between experience value and customer satisfaction based on the S-R theory. This study collected data through a questionnaire survey. By analyzing 254 valid data using Smart-PLS software
the following conclusions were drawn: First
functional value
emotional value
and situational value have a positive and significant impact on satisfaction. Second
social value has a significant negative impact on satisfaction. Thirdly
economic value has no impact on satisfaction.Based on this conclusion
this study puts forward relevant suggestions for mid-range hotel managers
which have practical guiding significance for the high-quality development of the industry and academic value for the extended application of the "stimulation-response theory" and the customer satisfaction theory.
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