Business operations

as the fundamental support for various businesses of commercial banks

are the cornerstone of supporting the realization of the value of commercial bank products and services. In recent years

the rapid development of new digital technologies represented by big data

artificial intelligence

and blockchain has promoted the optimization and improvement of data collection

analysis

and processing capabilities

creating favorable opportunities for digital operations. As a frontline channel for banks to provide services

branches have always been a top priority in the implementation of digital transformation strategies. Digital operation of branches can not only help commercial banks improve customer experience

improve quality and efficiency

optimize risk management

but also enable banks to better adapt to market changes

respond to peer challenges

and build core competitiveness. In recent years

major commercial banks both domestically and internationally have laid out the path of digital transformation in operational management. The traditional branch operation and management model is no longer suitable for the digital economy era. How to promote digital transformation and upgrading

improve digital operation efficiency

has become an urgent problem for commercial banks. At the same time

scientifically and accurately evaluating the digital operation efficiency of bank branches is also of great significance for promoting high-quality development of banking business and enhancing business value. This study proposes an optimization path and direction for the digital operation of commercial bank branches by constructing an evaluation index system for digital operation efficiency and analyzing relevant mechanisms.