Currently

against the backdrop of global consumption upgrading and enhanced national cultural confidence

China-Chic brands are accelerating their process of going global. However

cultural differences and barriers

coupled with insufficient recognition of brands

have become core challenges in their globalization process. At the same time

consumer demand has shifted from functional to emotional

and emotional marketing

with its characteristics of evoking emotional resonance and building differentiated competitiveness

is becoming a key force in breaking through the global market. The IP Labubu under the art toy brand Pop Mart is a typical example - it breaks cultural barriers with its unique "borderless cute monster" image and successfully enters the European

American

and Southeast Asian markets.