Against the dual strategic background of Digital China and rural revitalization

the digital economy serves as a crucial driving force to resolve the bottlenecks of traditional rural tourism. Based on the four-element theoretical framework of business model and statistical data of rural tourism in Hunan Province

this paper analyzes prominent drawbacks including homogeneous products

inadequate digital infrastructure

fragmented industrial chains and single profit mode. It elaborates the innovation logic of digital economy empowering rural tourism from value proposition

customer acquisition

industrial ecosystem and profit structure

and puts forward practical paths concerning infrastructure

platform construction

digital transformation of operators

talent training and policy support. The study proves that reconstructing rural tourism business model via digital technologies optimizes resource allocation and expands industrial profits

facilitating high-quality development of rural cultural tourism and comprehensive rural revitalization.