Analysis on the Paths and Strategies of the Transition of Putian Footwear Wholesale Market to E-commerce

Yuxuan Zhuang

doi:10.47297/wspceWSP2516-251902.20240806

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Analysis on the Paths and Strategies of the Transition of Putian Footwear Wholesale Market to E-commerce

8卷第6期

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Analysis on the Paths and Strategies of the Transition of Putian Footwear Wholesale Market to E-commerce
Analysis on the Paths and Strategies of the Transition of Putian Footwear Wholesale Market to E-commerce
Tiangong University, 300387
2024年8卷第6期页码：11-16
纸质出版日期： 2024-12-18 ，
DOI：10.47297/wspceWSP2516-251902.20240806
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(2024). Analysis on the Paths and Strategies of the Transition of Putian Footwear Wholesale Market to E-commerce. 创意经济（英文版）, 8(6), 11-16.

YUXUAN ZHUANG. (2024). Analysis on the Paths and Strategies of the Transition of Putian Footwear Wholesale Market to E-commerce. Creative Economy, 8(6), 11-16..
(2024). Analysis on the Paths and Strategies of the Transition of Putian Footwear Wholesale Market to E-commerce. 创意经济（英文版）, 8(6), 11-16. DOI： 10.47297/wspceWSP2516-251902.20240806.

YUXUAN ZHUANG. (2024). Analysis on the Paths and Strategies of the Transition of Putian Footwear Wholesale Market to E-commerce. Creative Economy, 8(6), 11-16.. DOI： 10.47297/wspceWSP2516-251902.20240806.

摘要

Abstract

This paper comprehensively and in-depth analyzes the paths and strategies for the transformation of Putian footwear wholesale market to e-commerce. Firstly

through a detailed study of the current situation of Putian footwear wholesale market and the development trend of e-commerce. Then

it elaborately explores the feasible paths in the transformation process involving aspects such as platform entry

marketing promotion

supply chain management

and logistics distribution. Finally

some targeted strategies are put forward

aiming to promote the sustainable development of Putian footwear industry in the field of e-commerce.

关键词

Keywords

Putian FootwearE-commerce TransformationPaths and StrategiesIndustrial Development

references

Cai M. J. (2024). Forging ahead with determination to create the glory of the "Shoe Capital"-Putian, the Shoe Capital of China. Beijing Leather, 49(5), 30 - 33.

Mai L. Y. (2024). Analysis on the diversified business models of shoe and apparel enterprises under the background of e-commerce. China Leather, 53(6), 143 - 145, 150.

Chen W. F. (2022). Analysis of the influencing factors of the implementation of full-process e-commerce by shoe and apparel enterprises. China Leather, 51(10), 146 - 149.

Li Z. (2023). Practice and reflection on the construction of the "Putian Shoes" regional brand. Journal of Putian University, 30(6), 56 - 60, 68.

Lin K., & Mi Y. T. (2022). From OEM production to creating own brands: Putian Shoes "running" on a new track. Popular Investment Guide, 22(2022), 42 - 44.

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