The digital technology revolution has given birth to the vigorous development of new media platforms and profoundly reshaped the music culture industry's communication ecology and consumption patterns. The rise of social media

short video platforms

and music streaming services has broken through traditional communication channels' temporal and spatial limitations

enabling music content to obtain exponential communication effects. Simultaneously

it has spawned new industrial forms such as user creation and virtual performances. In this context

how to reconstruct the marketing system to adapt to the digital wave has become an urgent need for industry entities. The deep operation of fan economy and data-driven precision marketing have become the core issues. Therefore

this paper discusses the multi-dimensional marketing strategy of the music culture industry driven by the new media platform to provide a systematic solution to optimize resource allocation and enhance market competitiveness.