Research on Sales Cost Control of TP E-Commerce Enterprises <sup><xref rid="fn1" ref-type="fn">**</xref></sup>——Taking S Company as an Example

Li Wang

doi:10.47297/wspceWSP2516-251903.20210503

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Research on Sales Cost Control of TP E-Commerce Enterprises <sup><xref rid="fn1" ref-type="fn">**</xref></sup>——Taking S Company as an Example

5卷第3期

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Research on Sales Cost Control of TP E-Commerce Enterprises ^**——Taking S Company as an Example
Research on Sales Cost Control of TP E-Commerce Enterprises ^**——Taking S Company as an Example
College of Business, Yancheng Teachers University, Yancheng, Jiangsu, China.
2021年5卷第3期页码：57-69
纸质出版日期： 2021-03-30 ，
DOI：10.47297/wspceWSP2516-251903.20210503
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(2021). Research on Sales Cost Control of TP E-Commerce Enterprises ^**——Taking S Company as an Example. 创意经济（英文版）, 5(3), 57-69.

Li Wang.Research on Sales Cost Control of TP E-Commerce Enterprises ^,**,——Taking S Company as an Example[J].Creative Economy,2021,05(03):57-69.
(2021). Research on Sales Cost Control of TP E-Commerce Enterprises ^**——Taking S Company as an Example. 创意经济（英文版）, 5(3), 57-69. DOI： 10.47297/wspceWSP2516-251903.20210503.

Li Wang.Research on Sales Cost Control of TP E-Commerce Enterprises ^,**,——Taking S Company as an Example[J].Creative Economy,2021,05(03):57-69. DOI： 10.47297/wspceWSP2516-251903.20210503.

摘要

Abstract

The TP e-commerce industry is a highly competitive and low-profit industry. The S Company is the top enterprise in the TP e-commerce industry

and its average operating profit margin is only less than 9%.Sales expenses accounted for 33.71% of the revenue. Reducing sales expenses and improving profitability is the common choice of TP e-commerce enterprises.This paper provides a detailed analysis of the composition of S company sales expenses and summarizes its multiple efforts and successful experience in reducing sales expenses. S Company has achieved good cost control results by choosing favorable promotion fee rebate mode

reasonable arrangement of inventory and reasonable layout of storage areas

which provides useful experience for TP e-commerce enterprises with rapid business development and high sales expenses.

关键词

Keywords

Sales expensesLogistics costs

references

Qi X Q, Qian D L, You S X. Research on lean supply chain cost management of e-commerce enterprises—Taking amazon in Case[J]. Accounting Monthly, 2019(14): 57-64.

Huang Y X. Logistics cost accounting of e-commerce enterprises based on principal component analysis[J]. Business Economy Research, 2019(11): 95-97.

Hu W J. Discussion on the sales cost control of FMCG industry under profit constraints——Taking a company as an example[J]. Finance & Accounting, 2018(9): 24-26.

Li N F. On the logistics cost control of B2C e-commerce enterprises in China——Taking suning tesco as an example[D]. Nanchang: East China Jiaotong University, 2017.

Jin D. Research on the control and optimization of enterprise logistics cost[J]. Business Economy Research, 2016(14): 71-72.

Zhou M. B2C e-commerce enterprise to reduce logistics cost research[J]. Logistics Technology, 2014(11): 142-143.

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Research on Sales Cost Control of TP E-Commerce Enterprises **——Taking S Company as an Example

Research on Sales Cost Control of TP E-Commerce Enterprises **——Taking S Company as an Example

DOI：10.47297/wspceWSP2516-251903.20210503

摘要

Abstract

关键词

Keywords

references

Research on Sales Cost Control of TP E-Commerce Enterprises ^**——Taking S Company as an Example

Research on Sales Cost Control of TP E-Commerce Enterprises ^**——Taking S Company as an Example